KAY VAN DE LINDE / PRESS STRATEGIES

I am a challenger. A communications strategists who believes in the core definition of public relations: "be good, and tell it". In that order. An independent and critical advisor who prefers to work for strong personalities. Who doesn't beat around the bush, but is always on the lookout for the key message. What's your story? Is it real? Can you prove it? In short, someone who wants to shake things up by pushing the edge of the envelope in order to achieve the vision and mission of the client.
I learned the craft in the trenches, from the legendary political media consultant, David Garth. A man who always stressed the importance of strategy, loyalty and hard work. Someone who believed that the best defense is a good offense. It was a tough, but golden learning experience which has yielded me a tremendous amount of knowledge, experience and expertise on public and political processes, the ways of the press, and the performance of people and organizations under pressure.

Against this background, I returned to the Netherlands in 2000. It took some getting used to, even to this day. Not everyone is equally fond of my direct and proactive -- some call it: American -- way of doing things. But strong personalities who are looking for a communications strategist who doesn't tell them what they want to hear, but what they ought to hear, increasingly find their way to my door.

Most of my consulting work is in the background. But if necessary, I am more than willing and able to defend my client's cause in the public arena. And I'll never back down from a fight, if necessary. Consequently, I've learned the advantages and disadvantages of dealing with the press and the consequences of publicity.

In short, I am a communications strategist for people and organizations who want to shake things up. People who prefer a critical but honest assessment of their situation. My core business is press strategy and crisis communications. In line with that, I also consult on visual rhetoric, corporate and political campaigns, positioning, and image and reputation management. Always with the interests of my clients in mind.

If you want to know more, please don't hesitate to contact me.

Kay van de Linde